Why does a co-op like Federated serve so many non-farm customers?

Several co-ops merged over a period of years to form Federated Co-ops. These were largely farmer co-ops. Today, however, there are many non-farmers living and working in our market area, which was once rural farmland. Our customers are white- and blue-collar workers, and town and county residents, as well as farmers. As a cooperative, our mission is to supply goods and services to all of our customers. As residential customers moved into our rural farmland, we adjusted our service to meet the needs of these patrons as well.