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Do customers think of quality or economy when they think of Federated Co-ops?
They think of quality and good value. Rather than supplying low-grade, economy products and services, Federated Co-ops presents its customers with trusted brands that are safe and durable, delivering good value for their money. That’s why the second part of our Brand Vision is “Products you Trust.” But, quality is more than well-made products. It is also consistent employment of people with the knowledge and expertise to tell our customers how to get the best results from these products. Turnover rates among Federated Co-ops employee groups are well below industry averages, assuring a continuity of customer relationships that is priceless.